{"product_id":"baby-inflatable-water-mat-infants-summer-beach-water-mat-patted-pad-water-cushion-for-infants-toddlers-summer-activity-play-toys-baby-pillows","title":"Water Play Mat","description":"\u003cp\u003e\u003cem\u003eYou've done tummy time on a blanket. You've done tummy time on a playmat. And somewhere around minute four, they've had enough, flopped sideways, and that's that.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Water Play Mat changes the game — because instead of staring at the same ceiling or the same toy, they're watching fish float, colours shift, and water ripple right beneath their hands. It's tummy time that actually holds their attention. 🌿\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eWhy do you need the Water Play Mat?\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e🐠 \u003cstrong\u003eTummy Time They'll Actually Want to Do\u003c\/strong\u003e — Fill the outer ring with air, fill the centre with water, and watch them discover a whole new world from their tummy. Floating sea creatures, rippling colours, and a surface that moves when they press — it's sensory stimulation that keeps them engaged far longer than a flat mat ever could.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e 👀 \u003cstrong\u003eBuilt for Tiny Eyes\u003c\/strong\u003e — High-contrast colours and floating shapes are exactly what newborn eyes are wired to track. Every time they lift their head, there's something new to focus on — strengthening neck muscles, visual tracking, and concentration all at once. They just think they're watching fish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e🖐️ \u003cstrong\u003eMotor Skills Development\u003c\/strong\u003e — The water-filled centre responds to their touch — press, and the shapes move. This teaches cause-and-effect (\"I pressed and something happened!\") and encourages them to reach, push, and explore. The kind of hands-on discovery that builds fine motor skills from the very first week.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e🧠 \u003cstrong\u003eSensory Development in Disguise\u003c\/strong\u003e — Touch, sight, and movement all in one. The water provides gentle tactile feedback, the colours stimulate visual development, and the floating shapes encourage tracking. It's a full sensory workout disguised as something they just... enjoy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eSoft, Safe PVC\u003c\/strong\u003e — Made from durable, baby-safe PVC with a smooth, gentle surface. No hard edges, no rough seams — just a soft, cushioned play space that's kind on little hands and faces. A quick rinse with water before first use and a day or two in a well-ventilated room, and it's ready to go.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e🎒 \u003cstrong\u003eFolds Flat, Goes Anywhere\u003c\/strong\u003e — Deflate the air, empty the water, fold it up, and it fits in a changing bag, toy bag, or suitcase. Perfect for tummy time at grandma's, on holiday, or anywhere you need a safe, engaging play surface without lugging a full play mat along.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e📏 \u003cstrong\u003ePerfectly Sized\u003c\/strong\u003e — At 66 x 50cm, it's large enough for proper tummy time but compact enough to live on the living room floor without taking over. Lightweight too — just 300g — so you can move it from room to room without a second thought.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e👶 \u003cstrong\u003eFrom the Very First Weeks\u003c\/strong\u003e — Suitable from birth, this is one of the earliest developmental tools you'll use. It makes tummy time — the thing every health visitor tells you to do and every baby resists — genuinely enjoyable. For both of you.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eBecause tummy time doesn't have to be a battle. Sometimes it just needs a few fish. 🐠\u003c\/em\u003e🌿\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Michan Direct","offers":[{"title":"No packaging","offer_id":53649849450824,"sku":"CJWJWJYZ00964-No packaging","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"With Box","offer_id":53649849483592,"sku":"CJWJWJYZ00964-With Box","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2068\/1288\/files\/IMG-3966.jpg?v=1786008488","url":"https:\/\/thenookandnurturecompany.com\/products\/baby-inflatable-water-mat-infants-summer-beach-water-mat-patted-pad-water-cushion-for-infants-toddlers-summer-activity-play-toys-baby-pillows","provider":"The Nook and Nurture Company","version":"1.0","type":"link"}