{"product_id":"yookidoo-urban-gymotion-lay-to-sit-up-playmat","title":"Yookidoo Urban Gymotion Lay to Sit-Up Playmat","description":"\u003cp\u003e\u003cem\u003eThe first year changes everything. They go from lying on their back staring at the ceiling to sitting up, grabbing, reaching, and discovering the world — and it happens faster than you're ready for.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Yookidoo Urban Gymotion Playmat  is the only playmat of its kind that’s designed to keep up with all of it. A 3-in-1 play space that grows with your baby from day one through their first year — so you're not buying three different things for three different stages. Just one mat that adapts every step of the way. 🌿\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWhy does your little one need the Yookidoo Urban Gymotikn Playmat? \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eThree Stages, One Mat\u003c\/strong\u003e — Stage one: lay and play, where they kick, reach, and discover the world from their back. Stage two: tummy time, where they build neck strength and head control (with a little help from a traffic-themed pillow that makes it actually fun). Stage three: supported sit-up play, where the mat transforms into a seated play area with a safety harness. One mat, their whole first year.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e🐶 \u003cstrong\u003eMore Than Just a Mat\u003c\/strong\u003e — Comes with rattle shoes, soft city-themed animal toys (a dog and a pigeon — because city babies need city friends), a large baby-safe mirror, and over 20 sensory activities built in. That's a whole toy box rolled into one playmat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e 👶 \u003cstrong\u003e20+ Sensory Activities\u003c\/strong\u003e — Textures to touch, sounds to discover, colours to track, and a mirror to find themselves in. Every element is designed to stimulate their developing senses — sight, sound, touch — without overwhelming them. The kind of purposeful play that newborns are built for.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e 🪞 \u003cstrong\u003eThe Mirror They'll Love\u003c\/strong\u003e — Hang it from the arch or stand it upright on the mat. Babies are fascinated by faces — especially their own — and that mirror encourages head lifting, focus, and tracking during tummy time. It's also the cutest thing you'll see all week.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e🛡️ Safe Sit-Up Support\u003c\/strong\u003e — The sit-up stage includes a safety harness with two seating options (from 5 months and 8 months), so they're supported and secure as they learn to sit. Because the jump from lying to sitting is big enough without you worrying about whether they'll tip over.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e🔋 \u003cstrong\u003eNo Batteries, No Noise\u003c\/strong\u003e — Fully mechanical, screen-free, and powered entirely by your baby's curiosity. No beeping, no flashing, no batteries to replace. Just gentle, hands-on play that lets them lead the way.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e🧺 \u003cstrong\u003eFold, Go, Play Anywhere\u003c\/strong\u003e — Folds up neatly for storage and transport. Toss it in the car for a weekend at grandma's, take it to a friend's house, or tuck it away when you need your living room back. Machine washable too — because we all know what happens to anything a baby loves. 🧽\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e👶\u003cstrong\u003e From Day One\u003c\/strong\u003e — Suitable from 0 months in the lay and play position, right through to approximately 11kg in the sit-up stage. The one thing you'll buy for their first year that actually lasts the whole first year.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e🎁 \u003cstrong\u003eThe Ultimate Baby Shower Gift\u003c\/strong\u003e — If you're looking for one gift that covers the entire first year, this is it. Not a toy they'll grow out of in a month. Not a gadget that'll gather dust. A playmat that'll be there for every milestone — from first kick to first sit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eBecause their first year is the fastest year of your life. This mat is designed to keep up with every bit of it. 🌿\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ebebek","offers":[{"title":"Default Title","offer_id":53648476209480,"sku":"YKD-40165","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2068\/1288\/files\/IMG-3930.jpg?v=1785968941","url":"https:\/\/thenookandnurturecompany.com\/products\/yookidoo-urban-gymotion-lay-to-sit-up-playmat","provider":"The Nook and Nurture Company","version":"1.0","type":"link"}